B-Line grew out of StudioBG, aiming to create a more intense and dynamic practice servicing their hotel clients. Innovation, passion and experience are the key tenets, driving B-Line to provide clear, well-planned resolutions to often complex hotel project briefs. We wanted to translate this into their visual language, and created an aspiring

brand identity


B-Line logo brand identity
B-Line brand identity
B-Line brand identity
B-Line ipad brand identity red
B-Line ipad brand identity orange
B-Line letter brand identity
bline magazine brand identity

B-Line have been working with hotel owners, developers and operators for many years and have an intrinsic knowledge of the value drivers across the spectrum of hotel projects. The company is a commercially grounded practice and have a reputation for working on time and on budget. Although London-based, B-Line’s clients are international. The list of clients bears testament to B-Line’s ability to work cross-culturally, partnering with local consultant teams to deliver successful projects anywhere in the world. Their process is a collaborative one – seeing themselves as partner to the clients.

We at Reactive wanted to bring these qualities across in a timeless visual language, communicating sophistication, experience and reliability.

More branding can be found here: Funeral DirectoryPhoenix SpreeDripTypeAlikeShoppercentre and Afra Capital