As a leading London branding agency we can help strengthen your company’s image by creating a brand identity that encompasses the core values and unique benefits of your product or service. Your brand identity design needs to be positioned correctly in the marketplace in order to attract the right client and that’s where we can help.
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View some of the brand identity designs we’ve created
Pythia’s ambition is to build models that accurately predict the outcome of sports events happening every minute all over the world. We used the company’s focus for data and connections to refresh their brand identity. We have also been selected as their London web design company. The new web design is currently in progress.
Our London Branding Agency Process
1. Project briefing
Before our London branding agency begins work on your project we take the time to write a design brief. The brand designer will require a good understanding of your business, your marketing objectives and your target audience before they can start the branding identity design process.
2. Branding identity design concepts
Once we have agreed the design brief and you have chosen the business name, your London Logo designer will start work on delivering the design concepts for your brand identity. We will deliver 3-4 concepts/logos for you to choose from before we select the final version to refine.
3. Brand identity refinement
In this stage the brand identity designer will complete the brand identity design and depending upon your requirements he or she will develop brand identity guidelines complete with typography styling and a colour palette. We can supply the logo in any format you require.
4. Final delivery of your brand identity
Our end goal is to design a logo that is instantly recognisable to your customers and communicates with your audience effectively. If required, our London branding agency can assist with your website design, brochures and business card design.
Frequently Asked Questions
4 key components of your brand identity design include:
Values are the set of guiding principles that drive your company forwards.
Your brand personality shapes the way people feel about your product or service.
Unique selling point
What’s your competitive edge? What helps you stand out as a business?
Tone of voice
We can help you work out how your brand identity communicates with your clients.
Creating a strong, consistent brand identity allows you to convey uniqueness, personality and brand awareness to your customers. Your brand identity represents your company or organisation as a whole. This brand identity will be present to all employees and customers, making it one of your company’s most recognisable and valuable assets.
Strong brand identities are instrumental in shaping people’s feelings towards your business. It is vital for businesses of all sizes, and purposes to establish a consistent brand and tone of voice.
Many businesses become attached to their branding identity design. Think hard. When was the brand identity last updated? Does it appear tired like something from a previous decade? If that’s the case then it’s probably time for a change.
As a London branding agency we notice how brands change over the years. Years ago many brand identities incorporated a lot of graphic elements which may of looked great on a printed letterhead but these designs didn’t translate well to digital platforms. These days a London branding agency needs to consider how your brand will look on a smart phone or within an app.
Every business evolves over time. Your brand identity design when it was first conceived would of successfully communicated the objectives of your company. As time moves on, businesses change shape and direction. What seemed like the perfect branding identity design concept for your London business a few years ago may now not be suitable.
Your London branding agency will begin by asking a number of questions
- What is your mission statement?
- What are your company values
- What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
- How do you differentiate yourself from your competitors?
- What is your tone of voice (are you discreet or shouty, approachable or aloof?)
While a digital-only approach may be feasible for an online business, you will also require an offline brand presence if you work in industries that rely on in-person interaction.
Most of your customers will have conducted research on the internet before purchasing your products or services, so you will need to build up a brand identity both on and offline that represents the core message of your brand. Ideally, your digital presence will prepare future customers for what to expect while working with you in-person.