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London branding agency

Home > What We Do > London Branding Agency

As a leading London branding agency we can help strengthen your company’s image by creating a brand identity that encompasses the core values and unique benefits of your product or service. Your brand identity design needs to be positioned correctly in the marketplace in order to attract the right client and that’s where we can help.

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View some of the brand identity designs we’ve created

Our London Branding Agency Process

1. Project briefing

Before our London branding agency begins work on your project we take the time to write a design brief. The brand designer will require a good understanding of your business, your marketing objectives and your target audience before they can start the branding identity design process.

2. Branding identity design concepts

Once we have agreed the design brief and you have chosen the business name, your London Logo designer will start work on delivering the design concepts for your brand identity. We will deliver 3-4 concepts/logos for you to choose from before we select the final version to refine.

3. Brand identity refinement

In this stage the brand identity designer will complete the brand identity design and depending upon your requirements he or she will develop brand identity guidelines complete with typography styling and a colour palette. We can supply the logo in any format you require.

4. Final delivery of your brand identity

Our end goal is to design a logo that is instantly recognisable to your customers and communicates with your audience effectively. If required, our London branding agency can assist with your website design, brochures and business card design.

Frequently Asked Questions

What makes up a brand identity?

4 key components of your brand identity design include:

Company values

Values are the set of guiding principles that drive your company forwards.

Brand personality

Your brand personality shapes the way people feel about your product or service.

Unique selling point

What’s your competitive edge? What helps you stand out as a business?

Tone of voice

We can help you work out how your brand identity communicates with your clients.

Why is brand identity important?

Creating a strong, consistent brand identity allows you to convey uniqueness, personality and brand awareness to your customers. Your brand identity represents your company or organisation as a whole. This brand identity will be present to all employees and customers, making it one of your company’s most recognisable and valuable assets.

Strong brand identities are instrumental in shaping people’s feelings towards your business. It is vital for businesses of all sizes, and purposes to establish a consistent brand and tone of voice.

How do you know if your brand identity design needs updating?

Many businesses become attached to their branding identity design. Think hard. When was the brand identity last updated? Does it appear tired like something from a previous decade? If that’s the case then it’s probably time for a change.

As a London branding agency we notice how brands change over the years. Years ago many brand identities incorporated a lot of graphic elements which may of looked great on a printed letterhead but these designs didn’t translate well to digital platforms. These days a London branding agency needs to consider how your brand will look on a smart phone or within an app.

Every business evolves over time. Your brand identity design when it was first conceived would of successfully communicated the objectives of your company. As time moves on, businesses change shape and direction. What seemed like the perfect branding identity design concept for your London business a few years ago may now not be suitable.

What do we need to know before starting a project?

Your London branding agency will begin by asking a number of questions

  • What is your mission statement?
  • What are your company values
  • What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
  • How do you differentiate yourself from your competitors?
  • What is your tone of voice (are you discreet or shouty, approachable or aloof?)

How can brand identity be used online and offline?

While a digital-only approach may be feasible for an online business, you will also require an offline brand presence if you work in industries that rely on in-person interaction.

Most of your customers will have conducted research on the internet before purchasing your products or services, so you will need to build up a brand identity both on and offline that represents the core message of your brand. Ideally, your digital presence will prepare future customers for what to expect while working with you in-person.

illustration of web designer

Latest brand identity posts

18th August 2023 in Digital Marketing, Digital branding, Graphic design London, Social Media

Web design psychology: Understanding user behaviour

Think about how the digital world is always changing. Web design is not just about making things look good anymore – it is a powerful tool that can change the…
Read More
8th August 2023 in Digital Marketing, Digital branding, Graphic design London, Social Media

Transforming Twitter’s iconic bird logo into the X symbol

A bold transformation in the world of graphic design! Last year, Elon Musk purchased Twitter for a massive $44 billion. Since he became the head of Twitter in October, users…
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“Thanks for all your work on the website. It looks really smart and is a huge improvement.”

Hosking Partners

Sam Trail

“Andrew and the web design team at Reactive have done a fantastic job at delivering the project scope in a timely manner and giving our website much improved credibility and structure. The work has been both professional and prompt, whilst extreme patience has been shown throughout the process as the project veered in different directions. An excellent and well-priced offering.”



“The team at Reactive Graphics are such a pleasure to work with and I was so fortunate to have found their web design agency online. The development of the RAK Art Foundation’s website was a smooth and easy process because Andrew was so easy to communicate with, was aware of exactly what was needed and because the team were so accommodating, friendly and knowledgable. The result was exactly what we wanted, a clean, efficient and informative website. Couldn’t have asked for more. Highly recommended!”



“We’re very pleased with the look of our new website, and would highly recommend using Reactive Graphics web design agency. Andrew & Ben have fully supported us through this journey, they are down to earth and have 100% delivered to our expectations. We feel fully supported by them moving fowards, a fantastic service – THANK YOU!”

Kelly Spearman


“Reactive Graphics designed and implemented an excellent website for the Trans Crisis project. Toby and Andrew demonstrated a very clear understanding of our requirements for a professional website that was also user friendly and visually attractive. We were impressed by their creativity, flexibility and the great service they provided. We are very please with the website and recommend their web design company to anyone requiring a creative and reliable web developer.”

K. Patel

London School of Economics (LSE)

“Reactive Graphics have been working with us for over a year and their team are a pleasure to work with. Providing great and efficient service and always able to lend a hand with any technical difficulties.”

Sherilyn Leanne


“I work in the marketing team for Citibase and we hired Reactive Graphics, a local London web design company,  to design, build and launch a new website design for our company in August this year. Not only was it delivered on time and in a very professional and helpful manner, but Andrew and his team have always been on hand to resolve any small queries/adjustments we have thrown at them. They have also been exceptionally flexible in meeting the ever changing requirements of our CEO and we very much look forward to working with them again on future projects.”

Jon Burnell


“We were looking for a London web design company and Andrew Cox from Reactive Graphics has created a great logo, website and wonderful book covers for Holland Park Press. He and the Reactive Graphics team have done an excellent job by adding more features to our website and keeping our online business up and running.”

Bernadette Jansen op de Haar

Holland Park Press

“Reactive Graphics are a highly competent, responsive and knowledgable digital agency and nothing is too much trouble for Andrew and his team! We’ve just finished a brilliant web design/development project and will be continuing to work with them on an ongoing basis.”

Nicola Ambler

TOWER Cold Chain Solutions

“Great service, designed my website showcasing illustration work for various clients. They were good communicators, understood my brief and kept me updated. The new site is very slick and easy to use. Very happy with the final product and have received fantastic feedback from clients.”

Katy Jackson

Happy Apple Design

“The team at Reactive Graphics are such a pleasure to work with and I was so fortunate to have found them online. The development of the RAK Art Foundation’s website was a smooth and easy process because Andrew was so easy to communicate with, was aware of exactly what was needed and because the team were so accommodating, friendly and knowledgable. The result was exactly what we wanted, a clean, efficient and informative website. Couldn’t have asked for more. Highly recommended!”

Yasmin Sharabi

RAK Art Foundation

“Very reliable and transparent service. I highly recommend Reactive Graphics!”

Cristina Abriani


“Reactive Graphics have always looked after SelectX well. We recently rejuvenated our website: great collaboration, service and end result.”

Peter Maynard


“We worked with Reactive Graphics to design our brand identity and build our web site for Afra Capital and also another private equity venture I was involved in at the time. Reactive’s team communicated well throughout the process. They are creative, resourceful and capable of working to strict guidelines when necessary. I would recommend them without hesitation.”

Paulo de Priore

Afra Capital

“The team at Reactive Graphics have been superb at helping our company realise it’s Re-Branding goal. Reactive have taken us through the process at a pace that suited our company, capturing our initial thoughts and helping to shape these into a smart, professional, effective marketing package…We are now live and the feedback has all been positive – Thank you Reactive Graphics you have been A-MAZ-ING.”

Linda Moloney

Labatt Construction

“They have been very helpful on working on my web design London printshop requirements. My website takes online orders and payments and Reactive has done a great job in understanding my needs. When projects go live they are very responsive in answering my queries quickly and efficiently. I would definitely recommend them.”

Mark Had


“We’ve been very impressed with the service we’ve received from Andrew and Ben at Reactive Graphics. We were looking to rejuvenate our company web design after 7 years and they were highly recommended to us. They were both easy to communicate with throughout the process and kept me informed of progress, offering advice and were always responsive to any questions we had. We are delighted with their work and would highly recommend the company.”

Jo Wade

“I’ve worked with Reactive for many years for our London web design requirements and have found them to be very responsive to our changing needs and very professional in their manner. I would recommend Reactive Graphics without hesitation as they are very reliable and a pleasure to work with.”

Susan Quirke


Other services we offer

Brand Identity

Brand identity

We are experts at building the right image for your business to ensure potential customers choose you over your competitors.

Illustration web designer

Web Design

We have been providing web design London services for over 19 years. We can take your business concept from idea to reality.

illustration for web development

Web Development

We build websites and applications using the latest technologies that work hard, achieve results, and generate a return on investment.

We work across multiple sectors