Socii Capital is a venture capital firm investing in next generation digital infrastructure companies. Since 2017, they operationally and financially support, at earlier stage, world class entrepreneurs, who are obsessed with continuously enhancing product value through technology.
Socii Capital are specialist investors who bring deep context and experience to the companies they invest in and as a small, focused fund they are committed to quality over quantity.
We worked with Socci to design a one page website. The goal was to create a website that is strong and punchy to set them apart from other venture capitalist firms. We choose a minimalist approach with black & white colour scheme that looks clean thanks to its minimal text. The simple combination of black & white is concise and direct. Black websites also convey professionalism, elegance and authority.
As Socci Capital is a dark web design with minimal content we decided to use an interactive visual component on the splash page that moves with your mouse. This interactive element transforms a static and forgettable page into something that captures the imagination of users and holds their attention.
Reactive deliver digital experiences. Our creative intelligence combined with technical expertise keeps business moving online.
4 key components of your brand identity include:
Values are the set of guiding principles that drive your company forwards.
Your brand personality shapes the way people feel about your product or service.
Unique selling point
What’s your competitive edge? What helps you stand out as a business?
Tone of voice
We help you work out how your brand identity communicates with your clients.
How we build your brand
- What is your mission statement?
- What are your company values
- What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
- How do you differentiate yourself from your competitors?
- What is your tone of voice (are you discreet or shouty, approachable or aloof?)