As a leading logo designer in London we can help strengthen your company’s image by creating a logo design that encompasses the brand values and identity of your product or service. Your logo design needs to be positioned correctly to attract the right client and that’s where we can help.
View some of the logos we’ve designed
How do you know if your logo design requires updating?
Many businesses become attached to their logo design. Think hard. When was the logo design last updated. Does it appear tired like something from a previous decade? If that’s the case then it’s probably time for a change.
London logo design has changed over the years. Before digital, many logos incorporated a lot of graphic elements which may of looked great on a printed letterhead but these designs didn’t translate well to digital. London logo designers now need to consider how your logo wlll look on a smart phone or within an app.
Every business evolves over time. Your logo design when it was first conceived would of successfullly communicated the objectives of your company. As time moves on, businesses change shape and direction. What seemed like the perfect logo for your London business a few years ago may now not be suitable.
1. Project briefing
Before we begin work on your project we take the time to write a design brief. The logo designer will require a good understanding of your business, your marketing objectives and your target audience before they can start the logo design process.
2. Logo design concepts
Once we have agreed the design brief and you have chosen the business name, your London Logo designer will start work on delivering the design concepts for your brand identity. We will deliver 3-4 concepts/logos for you to choose from before we select the final version to refine.
3. Logo design refinement
In this stage the logo designer will complete the logo design and depending upon your requirements he or she will develop brand identity guidelines complete with typography styling and a colour palette. We can supply the logo in any format you require.
4. Final delivery of your logo
Our end goal is to design a logo that is instantly recognisable to your customers and communicates with your audience effectively. If required, we can assist with your website design, brochures and business card design.
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4 key components of your
logo design include:
Values are the set of guiding principles that drive your company forwards.
Your brand personality shapes the way people feel about your product or service.
Unique selling point
What’s your competitive edge? What helps you stand out as a business?
Tone of voice
We can help you work out how your brand identity communicates with your clients.
Your London logo designer will begin by asking a number of questions
- What is your mission statement?
- What are your company values
- What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
- How do you differentiate yourself from your competitors?
- What is your tone of voice (are you discreet or shouty, approachable or aloof?)