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London logo designer

Home > What We Do > London Logo Designer

As a leading logo designer in London we can help strengthen your company’s image by creating a logo design that encompasses the brand values and identity of your product or service. Your logo design needs to be positioned correctly to attract the right client and that’s where we can help.

London logo design illustration

View some of the logos we’ve designed

London branding agency - Pythia Sports

How do you know if your logo design requires updating?

Many businesses become attached to their logo design. Think hard. When was the logo design last updated. Does it appear tired like something from a previous decade? If that’s the case then it’s probably time for a change.

London logo design has changed over the years. Before digital, many logos incorporated a lot of graphic elements which may of looked great on a printed letterhead but these designs didn’t translate well to digital. London logo designers now need to consider how your logo wlll look on a smart phone or within an app.

Every business evolves over time. Your logo design when it was first conceived would of successfullly communicated the objectives of your company. As time moves on, businesses change shape and direction. What seemed like the perfect logo for your London business a few years ago may now not be suitable.

Our Process

1. Project briefing

Before we begin work on your project we take the time to write a design brief. The logo designer will require a good understanding of your business, your marketing objectives and your target audience before they can start the logo design process.

2. Logo design concepts

Once we have agreed the design brief and you have chosen the business name, your London Logo designer will start work on delivering the design concepts for your brand identity. We will deliver 3-4 concepts/logos for you to choose from before we select the final version to refine.

3. Logo design refinement

In this stage the logo designer will complete the logo design and depending upon your requirements he or she will develop brand identity guidelines complete with typography styling and a colour palette. We can supply the logo in any format you require.

4. Final delivery of your logo

Our end goal is to design a logo that is instantly recognisable to your customers and communicates with your audience effectively. If required, we can assist with your website design, brochures and business card design.

Frequently Asked Questions

What is your process for logo design?

Need a logo and/or brand designed from scratch? No problem! Our London logo designers will take into account:

  • Your business/marketing objectives
  • Your target demographics – who are you trying to appeal to?
  • Your competitors

We can also provide you with a selection of existing logos to see which ones you like.

If you have an existing brand, great! We can assess your brand assets and design a logo that fits your brand perfectly.

In the first design stage we will provide you with several initial bespoke logo design concepts to choose from. We can also provide amendments at each stage of the logo design. The final logo designs and branding files can be supplied to you in .ai, .eps, .pdf, .png, .jpeg and .psd format.

What's the difference between a logo design and a brand identity?

A logo is an easily recognisable symbol used to represent a company, product or any public/private entity. It is a crucial asset to distinguish a brand. A logo will usually be comprised of typographies, graphics/symbols, and colours. It is a graphic element that is part of the visual identity of a brand.

A brand identity is a collection of expressions representing your company, including but not limited to your logo, colours, typography and voice. The more distinct, specific and cohesive these elements are, the higher the likelihood that they will shape a unique, recognisable brand.

How can a logo design benefit your business?

There are a number of ways in which a new logo design can benefit your business. Firstly, a well-designed logo can leave a stunning first impression on potential customers. A logo is often the first brand asset customers see when researching a business. If your logo does not match your brand and/or company ethos, this can confuse potential customers and put them off your brand.

A good logo design can also help build brand loyalty and help your business stand out from your competition. If customers can form an attachment to your logo (and subsequently your brand) they are more likely to purchase products and services from your company in the future.

What information do I need to provide for your London logo designers?

You can provide to us any existing branding assets. This includes existing logos, colour schemes, brand identity documents and more. Our team of London logo designers will thoroughly research your brand prior to the start of the design process.

At Reactive we take extra care to ensure your logo matches up with whatever brand direction you want your business to take. You may even want a new brand direction altogether, which we are also more than happy to help with! Check out our brand designs for more information.

Can I view some case studies created by your London logo designers?

We have completed logo design projects for a wide range of clients. Take a look at the links below to view our logo design case studies:

illustration of web designer

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4 key components of your
logo design include:

Company values

Values are the set of guiding principles that drive your company forwards.

Brand personality

Your brand personality shapes the way people feel about your product or service.

Unique selling point

What’s your competitive edge? What helps you stand out as a business?

Tone of voice

We can help you work out how your brand identity communicates with your clients.

Your London logo designer will begin by asking a number of questions

  • What is your mission statement?
  • What are your company values
  • What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
  • How do you differentiate yourself from your competitors?
  • What is your tone of voice (are you discreet or shouty, approachable or aloof?)

Other services we offer

Brand Identity

Brand identity

We are experts at building the right image for your business to ensure potential customers choose you over your competitors.

Illustration web designer

Web Design

We have been providing web design London services for over 19 years. We can take your business concept from idea to reality.

illustration for web development

Web Development

We build websites and applications using the latest technologies that work hard, achieve results, and generate a return on investment.

“Thanks for all your work on the website. It looks really smart and is a huge improvement.”

Hosking Partners

Sam Trail

“Andrew and the web design team at Reactive have done a fantastic job at delivering the project scope in a timely manner and giving our website much improved credibility and structure. The work has been both professional and prompt, whilst extreme patience has been shown throughout the process as the project veered in different directions. An excellent and well-priced offering.”



“The team at Reactive Graphics are such a pleasure to work with and I was so fortunate to have found their web design agency online. The development of the RAK Art Foundation’s website was a smooth and easy process because Andrew was so easy to communicate with, was aware of exactly what was needed and because the team were so accommodating, friendly and knowledgable. The result was exactly what we wanted, a clean, efficient and informative website. Couldn’t have asked for more. Highly recommended!”



“We’re very pleased with the look of our new website, and would highly recommend using Reactive Graphics web design agency. Andrew & Ben have fully supported us through this journey, they are down to earth and have 100% delivered to our expectations. We feel fully supported by them moving fowards, a fantastic service – THANK YOU!”

Kelly Spearman


“Reactive Graphics designed and implemented an excellent website for the Trans Crisis project. Toby and Andrew demonstrated a very clear understanding of our requirements for a professional website that was also user friendly and visually attractive. We were impressed by their creativity, flexibility and the great service they provided. We are very please with the website and recommend their web design company to anyone requiring a creative and reliable web developer.”

K. Patel

London School of Economics (LSE)

“Reactive Graphics have been working with us for over a year and their team are a pleasure to work with. Providing great and efficient service and always able to lend a hand with any technical difficulties.”

Sherilyn Leanne


“I work in the marketing team for Citibase and we hired Reactive Graphics, a local London web design company,  to design, build and launch a new website design for our company in August this year. Not only was it delivered on time and in a very professional and helpful manner, but Andrew and his team have always been on hand to resolve any small queries/adjustments we have thrown at them. They have also been exceptionally flexible in meeting the ever changing requirements of our CEO and we very much look forward to working with them again on future projects.”

Jon Burnell


“We were looking for a London web design company and Andrew Cox from Reactive Graphics has created a great logo, website and wonderful book covers for Holland Park Press. He and the Reactive Graphics team have done an excellent job by adding more features to our website and keeping our online business up and running.”

Bernadette Jansen op de Haar

Holland Park Press

“Reactive Graphics are a highly competent, responsive and knowledgable digital agency and nothing is too much trouble for Andrew and his team! We’ve just finished a brilliant web design/development project and will be continuing to work with them on an ongoing basis.”

Nicola Ambler

TOWER Cold Chain Solutions

“Great service, designed my website showcasing illustration work for various clients. They were good communicators, understood my brief and kept me updated. The new site is very slick and easy to use. Very happy with the final product and have received fantastic feedback from clients.”

Katy Jackson

Happy Apple Design

“The team at Reactive Graphics are such a pleasure to work with and I was so fortunate to have found them online. The development of the RAK Art Foundation’s website was a smooth and easy process because Andrew was so easy to communicate with, was aware of exactly what was needed and because the team were so accommodating, friendly and knowledgable. The result was exactly what we wanted, a clean, efficient and informative website. Couldn’t have asked for more. Highly recommended!”

Yasmin Sharabi

RAK Art Foundation

“Very reliable and transparent service. I highly recommend Reactive Graphics!”

Cristina Abriani


“Reactive Graphics have always looked after SelectX well. We recently rejuvenated our website: great collaboration, service and end result.”

Peter Maynard


“We worked with Reactive Graphics to design our brand identity and build our web site for Afra Capital and also another private equity venture I was involved in at the time. Reactive’s team communicated well throughout the process. They are creative, resourceful and capable of working to strict guidelines when necessary. I would recommend them without hesitation.”

Paulo de Priore

Afra Capital

“The team at Reactive Graphics have been superb at helping our company realise it’s Re-Branding goal. Reactive have taken us through the process at a pace that suited our company, capturing our initial thoughts and helping to shape these into a smart, professional, effective marketing package…We are now live and the feedback has all been positive – Thank you Reactive Graphics you have been A-MAZ-ING.”

Linda Moloney

Labatt Construction

“They have been very helpful on working on my web design London printshop requirements. My website takes online orders and payments and Reactive has done a great job in understanding my needs. When projects go live they are very responsive in answering my queries quickly and efficiently. I would definitely recommend them.”

Mark Had


“We’ve been very impressed with the service we’ve received from Andrew and Ben at Reactive Graphics. We were looking to rejuvenate our company web design after 7 years and they were highly recommended to us. They were both easy to communicate with throughout the process and kept me informed of progress, offering advice and were always responsive to any questions we had. We are delighted with their work and would highly recommend the company.”

Jo Wade

“I’ve worked with Reactive for many years for our London web design requirements and have found them to be very responsive to our changing needs and very professional in their manner. I would recommend Reactive Graphics without hesitation as they are very reliable and a pleasure to work with.”

Susan Quirke