SWSKI are a high end ski clothing and accessories company based in south west London. The new brand identity needed to instil confidence and appeal to the lifestyle aspirations of affluent Londoners.

We pride ourselves in being able to work across a number of disciplines from corporate brands to lifestyle & interiors, ecommerce, media & communications and many more.

brand identity landscape
ski brand identity cover image
ski shop window logo

SWSKI are launching a new shop with a new brand identity in the autumn of 2020 selling ski clothing and accessories. We helped them to create this new brand identity that reflects the sophisticated contemporary feel required to cater for the ski equipment needs and lifestyle aspirations of affluent Londoners.

ski branding shopping bag
SKI landscape

Reactive deliver digital experiences. Our creative intelligence combined with technical expertise keeps business moving online.

View more brands

At Reactive we make sure that your company is never overlooked. To achieve this we are experts at building the right image for your business to ensure potential customers choose you over your competitors. A strong brand identity will help you make the right emotional connection with your clients.

4 key components of your brand identity include:

Company values

Values are the set of guiding principles that drive your company forwards.

Brand personality

Your brand personality shapes the way people feel about your product or service.

Unique selling point

What’s your competitive edge? What helps you stand out as a business?

Tone of voice

We help you work out how your brand identity communicates with your clients.

How we build your brand

We start by asking some difficult questions that help us and you decide who you are as a business…and who your clients are such as


  • What is your mission statement?
  • What are your company values
  • What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
  • How do you differentiate yourself from your competitors?
  • What is your tone of voice (are you discreet or shouty, approachable or aloof?)

More services that you may be interested in…

Do you have a project you would like to discuss?