If you require a
brand identity
for your business then Reactive Graphics can help your company to correctly position itself in the marketplace. Our team of creative designers work across many sectors supporting a diverse range of clients.
SWSKI
BRAND IDENTITY DESIGN
SWSKI are a high end ski clothing and accessories company based in south west London. The new brand identity needed to instil confidence and appeal to the lifestyle aspirations of affluent Londoners.
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Phoenix Spree
Brand Identity
Phoenix Spree is a long term investor in the mid-market segment of the German residential property market. They approached us to create Phoenix’s brand identity, the result is a timeless and functional design across all touch points.
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AFRA CAPITAL
BRAND IDENTITY DESIGN
Afra Capital require a brand-identity and micro-site to support, promote and add credibility to their consultancy practice. As such, the brand identity and web site demonstrate a design restraint typical of the financial industry.
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PYTHIA
BRAND IDENTITY DESIGN
Pythia’s ambition is to build models that accurately predict the outcome of sports events happening every minute all over the world. We used the company’s focus for data and connections to refresh their brand identity.
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SELECTX
BRAND IDENTITY DESIGN
Whilst designing the logo design for SelectX, we were asked to take a fresh perspective to create a brand identity that reflects their strategic approach in helping clients create technology-based processes to deliver results.
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B-Line Architecture
Brand Identity
B-Line grew out of StudioBG, aiming to create a more intense and dynamic practice servicing their hotel clients. Innovation, passion and experience are the key tenets, driving B-Line to provide clear, well-planned resolutions to often complex hotel project briefs. We wanted to translate this into their visual language, and created an aspiring brand identity .
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Shopper Centre
Brand Identity
Shopper Centre is a sophisticated marketing tool used by large consumer retailers to record and analyse shopper behaviour. This enables retailers to offer targeting solutions that increase business performance by maximising shopper relevance. We designed a playful, yet elegant brand identity for Shopper Centre.
VIEW BRAND IDENTITYAt Reactive we make sure that your company is never overlooked. To achieve this we are experts at building the right image for your business to ensure potential customers choose you over your competitors. A strong brand identity will help you make the right emotional connection with your clients.
4 key components of your brand identity include:
Company values
Values are the set of guiding principles that drive your company forwards.
Brand personality
Your brand personality shapes the way people feel about your product or service.
Unique selling point
What’s your competitive edge? What helps you stand out as a business?
Tone of voice
We help you work out how your brand identity communicates with your clients.
How we build your brand
We start by asking some difficult questions that help us and you decide who you are as a business…and who your clients are such as
- What is your mission statement?
- What are your company values
- What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
- How do you differentiate yourself from your competitors?
- What is your tone of voice (are you discreet or shouty, approachable or aloof?)
More services that you may be interested in…
Ecommerce
Around 20% of all UK purchases are made online. We can help you to set up your web design London online shop to sell direct to customers.