If you require a

brand identity

for your business then Reactive Graphics can help your company to correctly position itself in the marketplace. Our team of creative designers work across many sectors supporting a diverse range of clients.

Branding – Afra Image
AFRA CAPITAL

BRAND IDENTITY DESIGN

Afra Capital require a brand-identity and micro-site to support, promote and add credibility to their consultancy practice. As such, the brand identity and web site demonstrate a design restraint typical of the financial industry.

VIEW BRAND DESIGN | VIEW WEBSITE DESIGN
Branding – pythia
PYTHIA

BRAND IDENTITY DESIGN

Pythia’s ambition is to build models that accurately predict the outcome of sports events happening every minute all over the world. We used the company’s focus for data and connections to refresh their brand identity.

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Branding – Selectx
SELECTX

BRAND IDENTITY DESIGN

Whilst designing the logo design for SelectX, we were asked to take a fresh perspective to create a brand identity that reflects their strategic approach in helping clients create technology-based processes to deliver results.

VIEW BRAND DESIGN | VIEW WEBSITE DESIGN

At Reactive we make sure that your company is never overlooked. To achieve this we are experts at building the right image for your business to ensure potential customers choose you over your competitors. A strong brand identity will help you make the right emotional connection with your clients.

4 key components of your brand identity include:

Company values

Values are the set of guiding principles that drive your company forwards.

Brand personality

Your brand personality shapes the way people feel about your product or service.

Unique selling point

What’s your competitive edge? What helps you stand out as a business?

Tone of voice

We help you work out how your brand identity communicates with your clients.

How we build your brand

We start by asking some difficult questions that help us and you decide who you are as a business…and who your clients are such as

 

  • What is your mission statement?
  • What are your company values
  • What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
  • How do you differentiate yourself from your competitors?
  • What is your tone of voice (are you discreet or shouty, approachable or aloof?)

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