Blakeney

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Blakeney Management is one of the pioneers of institutional investment in Africa and the Middle East. Since 1995, Blakeney has been investing in both regions

on behalf of some of the most sophisticated endowments, foundations, pension funds and family offices in the world.

Blakeney logo design
Blakeney Colours
Blakeney fonts

Blakeney is tech savvy and sophisticated and their new website reflects this. We made sure to keep the presentation minimal, with clean vector infographics used where necessary. As the website should primarily be used as a tool for referral, the design should instil confidence in users – our minimalist approach means that the user is not overloaded with information, and every piece of information stands out more as a result.

Blakeney brand identity
Blakeney brand identity
Blakeney Business Cards

Explore our other brand identity projects here: Phoenix Spree, SWSKI, Pythia and SelectX

Reactive deliver digital experiences. Our creative intelligence combined with technical expertise keeps business moving online.

4 key components of your brand identity include:

Company values

Values are the set of guiding principles that drive your company forwards.

Brand personality

Your brand personality shapes the way people feel about your product or service.

Unique selling point

What’s your competitive edge? What helps you stand out as a business?

Tone of voice

We help you work out how your brand identity communicates with your clients.

How we build your brand

We start by asking some difficult questions that help us and you decide who you are as a business…and who your clients are such as

 

  • What is your mission statement?
  • What are your company values
  • What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
  • How do you differentiate yourself from your competitors?
  • What is your tone of voice (are you discreet or shouty, approachable or aloof?)

More services that you may be interested in…

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