Square Global Markets

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Square Global Markets offers tailored solutions to its clients across multiple products including cash equities, ETFs, and vanilla/exotic equity derivatives. They operate worldwide from central London.

We designed a new brand identity for the business to align with the company’s strategy for growth in 2024 and beyond. Strong geometric shapes help to convey a sense of trust and stability.

Financial logo design

Square Global Markets has an extensive network of investment banks and market-makers enabling them to provide their clients with the best service, pricing, liquidity, and execution through a multitude of listed and OTC markets.

The colour palette of rich dark blue combined with a yellow accent colour is used as a basis for the development of their visual identity. A minimalist and geometric design to their logotype helps the business to be perceived as capable and trustworthy.

Square Global Markets web design Ipad
Financial business cards

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4 key components of your brand identity include:

Company values

Values are the set of guiding principles that drive your company forwards.

Brand personality

Your brand personality shapes the way people feel about your product or service.

Unique selling point

What’s your competitive edge? What helps you stand out as a business?

Tone of voice

We help you work out how your brand identity communicates with your clients.

How we build your brand

We start by asking some difficult questions that help us and you decide who you are as a business…and who your clients are such as


  • What is your mission statement?
  • What are your company values
  • What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
  • How do you differentiate yourself from your competitors?
  • What is your tone of voice (are you discreet or shouty, approachable or aloof?)

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