Are you excited to enhance your Instagram experience? Meta, the company that created platforms like Facebook, has launched a new app called Threads. It was launched this Wednesday, July 5th, 2023. This app lets users share text, pictures and videos and they can also like, share or repost other people’s content. Discover how you can leverage Threads to boost your brand and connect with your audience in a whole new way. In this blog, we will explore what Threads is all about and how it functions.
What is the Threads app?
Threads, built by Instagram’s parent company, Meta, is a social media platform where Instagram users with an iPhone or Android device can share and interact with each other’s text posts. When you first start using Threads, your account is linked to Instagram, so you can keep your username. Threads is meant to compete with Twitter. Meta made this strong move to try and get people who use Twitter to start using Threads instead. The hope is that these users will be tempted to switch over to Threads. On the first day, Mark Zuckerberg, the CEO of Meta (formerly known as Facebook), proudly announced that Threads had gained 30 million new users.
How does Threads work?
Getting started with Threads is easy. You need to simply use your Instagram account credentials to log in and your Instagram username and verification will seamlessly transfer over. Next, you can enter your bio and include important links such as your website or links to other social media accounts. If you prefer a convenient option, you can automatically fill in these details from your Instagram account by selecting “Import from Instagram”. This action also syncs your profile picture from your Instagram profile.
You cannot change your username on Threads itself, as it pulls from your Instagram account. To change your username on Threads, you will have to change your Instagram username. If you are under 16 years old (or under 18 in certain countries), the app will automatically set your profile to private to ensure your safety and privacy.
In Threads, you can share posts on both Instagram and Threads itself. You can post 500 characters in one post on the app. These posts can include links, photos and videos that can be up to five minutes long.
You have the freedom to follow the same accounts as you do on Instagram, while also discovering new individuals who share similar interests. Additionally, you can unfollow, block, restrict or report other profiles. If you block an account on Instagram, it will also be automatically blocked on Threads.
It is now available to download in over 100 countries including the UK, but not yet in the EU because of regulatory concerns, particularly around the EU’s Digital Markets Act. But the company says it is looking into launching in the EU.
Using Threads for your business
With Threads, you can foster stronger relationships and create a sense of exclusivity with your customers. If you are an entrepreneur, using Threads provides a special chance to connect with your audience on a more personal and interactive level. This, in turn, strengthens your brand image and contributes to business growth. Innovative apps like Threads enable you to share exclusive content, behind-the-scenes updates and special offers exclusively with a select group of followers. This helps deeper connections and build a loyal community. By utilising Threads and other business tools, you can enhance your brand’s image and establish stronger relationships.
The rapid growth of Threads so far is encouraging for businesses. The key will be if those users stick around over the long term and use the platform regularly. As with any new social platform, there are challenges to overcome. Ensuring the safety and security of user’s personal information, addressing potential privacy concerns and maintaining a healthy and respectful online environment is critical.