TLDR
Delpa is a crypto payments company, but we wanted the brand to feel more like trusted financial infrastructure than a typical crypto brand. We kept the identity simple, using muted colours, dark navy, light headline type and a simple symbol built with negative space. We also created clean illustrations to show the real product. The result is a brand that feels safe, reliable and professional, giving businesses a sense that they can trust Delpa.
A crypto payments company designed to look like anything but crypto.
Delpa is a crypto payment infrastructure company. It helps businesses move money across borders, currencies and digital assets while meeting high standards for compliance and reliability. In this post, we take a closer look at the branding we created for Delpa.
The goal was to make the identity feel like trusted financial infrastructure first and crypto second. It should feel calm, clear and professional, while still looking digital. The focus was on making the brand feel safe, compliant and built for serious financial businesses, rather than leaning into the usual web design crypto look of innovation and disruption. Every decision below follows that direction.
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The logo
The logo combines a navy wordmark with a symbol. The symbol is a four-point star made from the space between four blades inside a circle.
We wanted a symbol that felt right for finance without looking like a typical crypto brand. The four shapes meeting in the centre represent currencies, networks and merchants coming together, which is what Delpa does. The crosshair gives it a precise feel, while the circle keeps the shape simple. We avoided coins, rockets and moons because they suggest speculation rather than financial infrastructure.
Colour
Bright, saturated colours are common in crypto because they feel energetic and disruptive. But that is not the impression we wanted for Delpa. Delpa’s target market are B2B and discerning, so trust is paramount. Strong colours can make a brand feel more risky and less established. Muted colours feel calmer and more considered, which is a better fit for Delpa.
The main colour in the palette is the teal from the symbol. We use it as an accent for small details and highlights, rather than large areas. This adds a bit of colour without making the brand feel too loud.
Typography
We use Satoshi in regular weight for headlines, with a maximum of three lines. Epilogue is used for buttons and tags.
Why regular weight, not bold? Bold headlines can feel loud and sales-focused. Regular weight feels calmer and more straightforward. It makes the brand feel like it is explaining something, rather than trying to sell it. That fits a brand built around reliability.
Why Satoshi? Satoshi is a clean geometric sans-serif with some character, but it does not try to stand out too much. It feels more distinctive than a standard system font while still letting the words do the work. Keeping headlines to three lines or less also makes them easier to scan.
Why two sans-serifs? Satoshi is used for headings and descriptions, while Epilogue is used for smaller things like buttons and tags. Using two sans-serifs keeps the overall look simple. The hierarchy comes from the size and use of the type, rather than from using two very different fonts.
Patterns
Three patterns, all built from the symbol. Using the same shapes throughout the brand makes it recognisable without putting the logo everywhere. It also gives empty space some texture.
The star pattern repeats the symbol. The coordinates pattern uses a grid of points, like a chart, to give the brand a sense of data and precision. The squares pattern uses rounded squares, with the space between them creating the star again.
Interface & illustration
Why illustrations instead of stock photos or 3D coins. Stock photos are generic and do not tell you anything about Delpa. 3D coins would make the brand feel like typical crypto. Instead, we used simple versions of the actual interface. This shows what Delpa does and makes the product feel real. The colours and type come from the brand, so the illustrations feel like part of the identity rather than something added on top.
The result
The result is a brand that feels safe, compliant, and made for discerning B2B clients.
Andrea is our Marketing Manager at Reactive, responsible for shaping the agency's brand presence and ensuring smooth communication between clients and our creative teams. With a sharp eye for detail and strong organisational skills, she helps translate client ambitions into clear, actionable briefs that set every project up for success.
