Zixipay is a globally regulated payments and digital asset platform, registered and operating across multiple jurisdictions.
Duration
3 months
Target audience
Companies, Investors, Potential partners
Sector
Technology
Our approach
Challenges
Crypto companies face much higher skepticism than traditional B2B software firms because of exchange failures, scams, and regulatory scrutiny. The challenge when designing a B2B financial crypto website is to gain trust and explain compliance whilst avoiding focusing heavily on futuristic visuals and token graphics popular on consumer crypto platforms.
Outcomes
We designed the brand to resemble more of a premium fintech and infrastructure company rather than a traditional crypto startup. The website design appears technologically advanced, but even more importantly, the brand identity conveys stability, compliance, and the capability of operating at enterprise scale.
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