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Top 8 website trends to watch out for in 2024

By 12th September 2023No Comments

It will be important for both individuals and businesses to stay up-to-date with the latest website trends in 2024. This is especially important in today’s fast-paced digital world where knowing these trends can give you an edge online. Some crucial aspects of web design that will always be important include easy navigation, responsive design, data privacy and security, and fast loading times. In this blog, we will take a look at the top 8 website trends to watch for in 2024.

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Artificial intelligence (AI) tools

One of the intriguing web design trends in 2024 revolves around the integration of AI technology. While AI has been in development for some time, it has only recently become accessible to the general public. In the past year, we have witnessed the emergence of several online AI engines that are poised to revolutionise the digital landscape. Notable engines like ChatGPT, DALL.E2, Midjourney and Stable Diffusion, among others, have captured the spotlight, alongside the advent of deepfake technology. These innovations have sparked intense debates regarding the evolving role of creators.

It is important to understand that right now, AI is a useful tool, not something that completely takes away human creativity. In the web design world, we will use AI as a helpful tool that makes our creative work even better, not something that makes it less important. As we explore the web design trends in 2024, incorporating AI into our work will be a significant transformation that streamlines the process of creating fresh and user-friendly digital experiences.

website trends Ai tools

3D graphics and illustrations

One of the exciting design trends to watch out for centeres around futuristic and attention-grabbing 3D shapes and elements. In 2024, one of the website trends you will notice is the use of 3D graphics and illustrations. This means instead of flat, 2D drawings, we will see more pictures and designs that look like they pop out of the screen or paper.

Imagine visiting a website and being greeted by dynamic 3D animations that guide you through the content or exploring a product from every angle as if it were right in front of you. This trend not only adds a new level of excitement to the web but also enhances user experiences, making them more immersive and memorable. From gaming websites to e-commerce platforms, the use of 3D graphics and illustrations is reshaping the way we interact with online content.

Augmented Reality (AR) and Virtual Reality (VR)

Think about the kind of business you are in. If it makes sense, you can make your website extra special by adding things like augmented reality (AR) or virtual reality (VR). This means you can give your website visitors cool and immersive experiences. For example, if you sell products, you can let people see and interact with them virtually. It’s like bringing the products right to their screens. Doing this can help your website stand out and be more exciting for your customers.

Imagine shopping for furniture online. With AR, you can use your phone to see how a piece of furniture would look in your room. The website adds a 3D image of the furniture to your phone’s camera view, so you can check if it fits and choose the colour you like. It helps you make better decisions before buying.

virtual reality

Interactive content

Interactive content, such as games, quizzes, and polls can be a powerful tool for improving user engagement and making a lasting impression on website visitors. People enjoy creative and engaging content that breaks away from the usual and allows them to interact. Another benefit of interactive content is the ability to collect a wide range of valuable feedback data from users. Interactive content outperforms standard content because it is highly engaging. It motivates users to compete, make comparisons, challenge themselves, digest information more swiftly, and achieve results quickly.

Gamification elements, for instance, can turn routine tasks into exciting challenges, while quizzes and polls invite users to actively participate and share their opinions. These types of interactions not only make users feel more involved but also inspire them to stay longer on your website, making their online experience more memorable and significant.

Progressive Web Apps (PWAs)

One of the standout trends in web development will be the rise of Progressive Web Apps (PWAs). These innovative web applications provide users with a rapid and app-like experience directly through their web browsers. PWAs are special because they can work without the internet, so you can still use them when you are not online. They also send you notifications, just like your phone does, so you can stay up-to-date without having to download a separate app. Plus, they load fast, making your online experience smooth and quick. PWAs are becoming more and more popular. Some well-known websites, like,,, and, can be added to your home screen just like regular apps, and they give you a similar experience to using their official apps.

current website trends


Personalisation will be a big website trend in 2024. It is like having a website that knows you well. This trend involves tailoring the content and user experiences on a website based on individual preferences and behaviours. Imagine visiting a website, and it seems to know exactly what you’re interested in, showing you content and products that match your tastes. The power of personalisation lies in its ability to create a stronger connection between users and websites. When visitors feel that a website understands and caters to their specific needs, they’re more likely to engage, spend more time on the site, and even take desired actions like making a purchase.

Eco-friendly web design

Sustainability is a growing concern. Optimising your website for energy efficiency and reducing its carbon footprint can be a selling point. Since the internet has become an integral part of our lives, it is important to consider the environmental impact of our online activities, including web design. Eco-friendly web design is all about creating websites that are kinder to our planet. It is like recycling for the internet. We use efficient technologies and make smart choices to reduce the energy and resources websites consume. If you want to delve deeper into this trend, we have written a blog about it that you can check out here.

eco-friendly website

Real, unfiltered imagery

Even though we are moving towards AI and VR, people still want to see real, unfiltered stuff. One of the website trends in 2024 will be all about embracing authenticity when it comes to images. In the world of e-commerce, we are witnessing a shift towards less edited and more raw photos. This means fewer filters and fewer touch-ups. Blurry shots, hair out of place, and the occasional rogue pigeon in the background are all embraced, creating a sense of genuine, unvarnished truth.

This movement can be seen as a reaction to the meticulously posed and polished aesthetic that dominated in 2018. However, it is important to note that while we are moving away from excessive editing, images featuring people are still as relevant as ever in this trend. So, in the world of e-commerce and beyond, the emphasis is on showcasing products and experiences as they truly are, connecting with audiences on a more human and relatable level.

editing photo

So what will be the top website trends in 2024?

In short, we are witnessing major changes on the web. Artificial intelligence, 3D graphics, and VR are making it more exciting. Interactive content, Progressive Web Apps and personalisation are making websites more fun and user-friendly. We are also witnessing a focus on eco-friendly web design and honest images. These trends collectively signal a shift towards more personalised, sustainable and engaging web experiences as we move forward towards 2024.

It’s clear that 2024 will bring some exciting changes to web design. Now, here’s a simple question for you: Which trend from today’s discussion are you most looking forward to trying out on your own website? If you’re considering a fresh start or need help implementing these trends, you can contact us anytime.

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