At Reactive Graphics, we believe that you’re better than settling for the status-quo, which is why we’ve come up with 5 reasons why re-designing and updating your web design in 2020 may be the best Christmas present for you and your company.
If you’re reclining by the fire, mince-pie in hand, and pondering as to why your three-year old website’s online traffic and revenue is low, then we’ve got some great news to share! Updating your web design in 2020 can radically improve your business’ online performance. We believe this mindset can open up doors to create innovative web design that is functional, attractive, successful and engaging for your users. It’s all about embracing change.
If you’e wondering whether you’re in need of an updated web design, our 5 reasons for a re-design may help highlight web design problems, which may resonate with you:
1. It’s taking quite a while for your site to load…
Timing really matters. Poor loading speeds have a tendency to significantly decrease online traffic.
To take an example of the importance of effective loading speeds, Google tested out having a 30-result page instead of 10-results per page back in 2006. The loading time for results to appear added 0.5 seconds with the added content, causing online revenue and traffic to drop by a massive 20%.
This is one example of how fast loading times is paramount in the success of your web design. It doesn’t matter how creative and attractive your web design it may be, if loading time frustrates users – they might not return. Yikes!
But it’s not all doom-and-gloom, updating your web design in 2020 can radically improve loading speeds. Opting for a more updated host service can ease the frustration page load time immensely.
Updating your web design in 2020 may prove to be a profitable investment as speeding up your site can boost online traffic.
2. You’re lacking in fresh content…
Fun, fresh content is essential for grasping the attention of your audience and allows them to find out more about what you do.
The incorporation of regular, online content allows your brand identity to flourish as it’s a fantastic way to share more information to users. Boosting your online traffic means a lot to us, which is why we’ve also promoted 10 Ways To Boost Traffic To Your Website including the addition of advertisements, social media strategies and more!
Sharing internal projects or client portfolios you’re working on is a sure way of attracting customers too. If you’re not quite into blogging, it’s still good to let your users know what your work involves. As a web design company, we’re huge fans of creating regular content for users in both our portfolio and blog pages Updating your web design doesn’t have to be a radical measure of changing your entire site, but updating your web design in 2020 in small steps is also very effective.
Keeping up-to-date with web design trends and topics of interest also grants you a sense of authority when it comes to SEO and search engine rankings. This can further promote your site to new users and converts them to finding out more about what you do. As humans, we love familiarity. And regular content gains much-needed trust for users browsing online.
3. You feel your site is functional, but you could be doing more…
Usability is imperative in our virtual landscape. As the online world is such a staple in our daily lives, usability is so crucially significant in a way that goes beyond reliance on general functional features such as navigation and general accessibility.
Re-designing your web design not only keeps your site looking and functioning well, but it puts the user as a first priority. You may still be asking yourself, ‘But buttons, page transitions and navigation work well on my site? Why do I need to improve accessibility?’.
The answer lies in the latest ways that UX (user experience) design, is all about accommodating the needs of the modern eye, which is an ever-shifting phenomenon and calls for a greater need to constantly innovate and impress your audience!
We talk about How to Boost SEO Strategy For The Holiday Season too, if you’d like to find out more.
4. The web design seems a little tired…
Sometimes it’s difficult to pin-point exactly why a web design just isn’t working, but a re-design grants the opportunity to re-focus on your company’s mission goals and incorporating this into a design that fully celebrates that.
Some of the most successful web designs have seen a radical improvement to their online traffic with the simple addition of re-designing an already existing, and successful website. An entire sonic movie this year was re-designed because of the failure of one aspect of the film – the main character!
The key-note to take from this, is recognising change should be welcomed with open-arms. A tired website shouldn’t have to feel like a drag, when a simple re-design of principle elements can boost your online revenue, traffic, sales and important user engagement.
Our recent blog post on the Top 10 Web Design Trends in 2020 also highlights a bunch of creative ideas likely to capture user attention in the coming year.
5. When I look at my competition, I feel my site is missing something…
The online sphere is a competitive one. Even If your independent website is functioning – it’s still important to look at your competitors. Moreover, noticing whether radical web design improvements have created a heightened sense of user engagement is also interesting to find out. By observing existing sites that have gone through the process of experimentation – it’s likely to convince you to update your own web design.
Whatever industry you’re in, competitive websites can provide both inspiration and also loop-holes in that you may want to take full advantage of.
We’ve written about: ‘Web Design – Bespoke is Best’, and we believe that this design strategy also plays a huge role when it comes to updating web projects too.
In a competitive online sphere – re-designing your web design for 2020 is a sure way to stand out from the crowd! In our blog post: Our 6 Favourite Web Designs in 2019, we highlight the web designs that made it into our top list of the year.
2 Re-design methods to inspire you this holiday season
There are a couple of ways to approach updating your web design in 2020. Strategic refocusing allows you to think about the core missions of your company, brand identity and connecting with your audience in a personal way that will allow for your content to work well in the forever updating online climate.
Data and consumer-based research takes a glance of updating your web design in 2020 with data analytics in mind.
Strategic refocusing
- Strategic planning involves solidifying what your business’ core objectives are – regardless of your industry and how are you going to communicate this with your audience
- Discussion of methods and resources that will be needed in order to achieve these goals
- Thinking about what in your business model has changed since the creation of your web design and your core reasons for re-designing?
- Engaging in what your mission is as a company is also really helpful. A successful ‘Our Work’ page for example is a simple way of engaging with new users.
Data or consumer-based redesigns
- Analysing competitors, strategies and data to solidify plans to re-design
- Research and uncover how a redesign project can serve as a tool for teams involved
- How will re-design meet specific needs
- Conduct client-based research gaining quantitative data to learn from and incorporate into the re-design process
If you’d like to hear more about how you can update your web design for 2020, we’d love to share our expert advice on how to help. Contact us today to find out more.
Like this post? We think you might also like our latest post on our latest post about Best 10 Web Design Trends in 2020. If you’ve not felt quite up-to-date with popular web design trends, our informative post on Web Design Trends You Can’t Ignore in 2019 will set you on the right track.
