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Project Magi: Google is making changes to search

By 10th October 2023November 20th, 2023No Comments

In the initial months after ChatGPT was released, many more people began using it instead of the leading search engines. Google realised it needed to take action to compete with the growing popularity of the AI-driven LLM (Large Languages Models). Even though Google already had a similar option called Google Bard, it wanted to bring AI into its main product, the search engine, to keep up with the trend. Project Magi is the first step toward a brand-new search engine Google is planning to release. The new type of search engine will replace Google as we know it.

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What is Project Magi?

As mentioned in The New York Times, Project Magi is a secret project at Google that aims to create a better search experience using artificial intelligence. Project Magi is expected to make Google search more personalised, accurate, and relevant to what users want. It will also make conversations with the search engine feel more natural and help answer questions better.

Google isn’t only working on Project Magi, they have been exploring AI for a while. They have put effort into AI research with things like DeepMind and using big language models. They’ve been careful about using AI entirely because they worry it might create wrong or biased information. But because other AI-powered rivals are getting stronger, Google feels the pressure to come up with new ideas faster.

We don’t know exactly when Magi will be ready, so there’s no specific date for its release. But when it does come out, it’s expected to have a big effect. This project shows that Google wants to stay at the front in the search industry and go up against other companies that use AI for their services.

Google's Project Magi

Expected benefits of Project Magi

Project Magi is anticipated to deliver several benefits, including improved search accuracy and an enhanced user experience. Some of these benefits include:

Personalisation: AI will make search results even more tailored to each person. This means when you search for something, you’ll get results that are closely related to your interests and what you’re looking for. AI will make search results even more tailored to each person.

Conversational: Project Magi will use AI to make search results feel more like having a conversation. This means you can talk to the search results in a natural way, similar to how you might chat with Bard or ChatGPT.

Contextual search: It is an online search method that considers the context or conditions related to a search query to offer more relevant results. Rather than solely depending on the precise keywords in the query, contextual search engines examine elements like the user’s location, prior search history, device type and additional contextual data. This enables them to provide search outcomes customised to the user’s present circumstances and needs.

Intent-based ranking: It prioritises search results based on the user’s intent or purpose behind their search query. Instead of just looking at specific words, it checks things like how people behave, the context of the search, and if the content matches what the user probably wants. By doing this, search engines try to give better and more helpful results by understanding what users are looking for.

Cross-language support: It refers to the search engine’s ability to understand and process queries and content in multiple languages. It allows users to search for information in their preferred language and receive search results that include relevant content from various languages. This feature is particularly useful for users who speak different languages and enables a more inclusive and effective search experience.

Voice searches: It means talking to the search engine instead of typing. You speak your search query, and the search engine understands your words, processes your request, and shows you the results. It is a convenient way to find information using your voice, especially on devices like smartphones.


What could the Magi mean for SEO?

We believe SEO is okay for now, but it is likely to evolve over time. The arrival of Project Magi signals there will be a need to adapt search engine optimisation (SEO) strategies in order to keep up. SEO experts now face the task of creating content that caters to both human users and AI-generated responses. The ability to adapt swiftly will be crucial for success in this evolving landscape. Key elements for future SEO practices influenced by Project Magi include content optimisation, understanding user intent, and effectively managing machine-generated results.

How can you prepare for Google‘s Project Magi?

1. Make your content simple to grasp and provide answers in a natural way that people speak. This is crucial when you’re making content for conversational searches. Move from using text that’s focused on specific keywords to content that’s more about what your users want. If you haven’t already started tailoring your content to match what your audience wants, it’s a good idea to start doing that now.

2. When you create your content, keep Google’s EEAT in mind. EEAT stands for Experience, Expertise, Authoritativeness and Trustworthiness. Google defines high-quality pages as pages with a high level of EEAT. It is not just about pleasing search engines, it’s about gaining trust and becoming an authority in your field. Here is how you can do it:

• Make sure author bios showcase their knowledge and experience
• Include any awards or links to well-known organisations
• Build a robust network of links to your website
• Improve your domain authority score

Google's new project Magi

Project Magi and e-commerce

Project Magi has the potential to significantly impact e-commerce. On one hand, it offers the convenience of streamlining the entire shopping process within Google, potentially so there are fewer obstacles to a successful checkout. However, on the flip side, this shift might mean that companies that sell things online need to rethink their online sales strategies. With Google using AI in its search engine, businesses might have to change how they sell online to make sure they can still connect with the people they want to reach. This could be important for marketers, brands and retailers as they will need to adapt their approaches to online selling.

Project Magi and paid ads

At present, paid advertisements are based on a cost-per-click (CPC) system, where advertisers compete for specific keywords to secure top positions in search results. However, with the introduction of Project Magi, Google has the potential to transition to a cost-per-action (CPA) model. Under this approach, advertisers would only be charged when a user completes an action, such as completing a purchase.

Google open on a laptop

Google seeks to reinvent its search engine to align with evolving user expectations and technological trends. The upcoming launch of this new search engine promises to reshape the search landscape and potentially redefine our digital interactions with Google in the near future. Project Magi will likely prompt SEO strategies to evolve over time, emphasising the importance of adapting content for both users and AI-generated responses. To prepare for Project Magi, focus on user-friendly, conversational content and consider Google’s EEAT guidelines for credibility. Additionally, be prepared for potential changes in e-commerce and advertising strategies as businesses adapt to this evolving digital landscape.

What are your thoughts on Project Magi and its potential impact on Google searches? We’d love to hear your perspective.

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