Brand design for the financial sector
Finance brand design for private equity, asset management, wealth, banking and Fintech businesses.
When a prospective investor, partner, or client looks you up after an introduction, what they find either reinforces their confidence or creates doubt. Financial brand design is about removing that doubt entirely. We work with firms across investment, advisory, and financial services to create visual identities that match the quality of the business behind them.
Namier Capital
Crown Agents Bank
Axxa Capital
Contact us
Please complete the form
Services
Web design
Whether you are launching a new finance website design or tweaking your existing site, our London web designers transform your vision to create impactful digital solutions. A contemporary digital presence can be a clear differentiator and create a memorable first impression.
Web development
We work with our clients to create financial website designs that are user-friendly, achieve results and generate a return on investment. Our knowledge and expertise helps us to balance aesthetic appeal with functional design.
Brand identity
We help elevate finance businesses with a brand identity design tailored to their target market. A well-defined and consistent brand conveys professionalism, reliability, and expertise.
Digital marketing
Alongside our financial web design and web development offering, we will design and execute engaging campaigns to ensure your business gets the attention it deserves.
Hosting & support
We’re proud of the websites we design and therefore it’s equally important for us to preserve continuity of service. We routinely host finance websites and provide routine maintenance to ensure your business is online 24/7.
Pitch deck design
Alongside our key services of finance web design and brand identity design, we also offer assistance with the design of finance pitch decks, financial reports, monthly newsletters, PowerPoint templates and business stationery.
Why choose our financial brand design
We have designed finance brand identities for over 20 years, from investment firms, venture capital and private equity to Fintech businesses at every stage of growth.
- Designing a brand identity for a private investment firm managing $3bn for a select group of high-net-worth families and institutional clients.
- Brand identity for an impact investment firm measuring both social and financial returns across a portfolio of health and social care businesses supporting the NHS. The brand brings investment credibility to a sector focused on improving lives.
- Full brand identity and applied design for an independent trading firm working across cash equities, ETFs and equity derivatives. Designed to give a boutique firm the presence and confidence to stand alongside much larger institutions.
- Brand identity for a globally regulated payments and digital asset platform operating across multiple jurisdictions. Designed to position the business as financial infrastructure rather than another crypto startup.
Your questions answered
What is finance brand design?
Finance brand design is the work of building a visual and verbal identity for a business in the financial sector. It covers the logo, colour palette, typography, imagery, tone of voice and the guidelines that keep everything consistent. In finance, a brand is not decoration. It is often the first thing investors, clients and partners look at when deciding whether a business feels credible and established.
What does a finance brand identity include?
A full finance brand identity usually includes the logo and its variations, colour palette, typography, imagery style, icon system and brand guidelines that explain how everything should be used.
Most finance clients also need the templates the brand lives in day to day, from pitch decks and investor reports to email signatures and business stationery.
When should we invest in brand design?
The best time to invest in your brand is before you launch, raise capital or rebrand. A strong identity makes every conversation easier as your business grows.
Many finance businesses refresh their identity when launching a new fund or firm, preparing for a capital raise, integrating after an acquisition, or when their brand no longer reflects the quality of the business.
Do you design brands for Fintech as well as established finance?
Yes. We work with both Fintech companies and more established finance businesses. Some are just starting out, while others are looking to grow, reposition, or stand out in a crowded market. The work is different for each, but the goal is always to build a brand that feels right for the business and the people it needs to reach. Our Delpa brand design shows how we made a crypto payments company look like trusted financial infrastructure.
Do we need a new brand or just a refresh?
It depends on how much the business has changed. A refresh is often enough when the foundations are still right but the brand looks dated. A new identity makes more sense when the business has changed direction, entered new markets or grown beyond what the original brand was built for.
Our Bishopsfield Capital rebrand is a good example of a refresh. We kept the name, the chess reference and the blue, and modernised everything else.
We will always tell you if a refresh is enough. Not every finance business needs to start again.
Discovery
We learn about your company, vision & goals and understand your target audience and their requirements.
Planning
We craft detailed strategic roadmaps that align with your objectives, ensuring every step moves us toward your business goals.
Development
Our team brings concepts to life through innovative design and development, focusing on quality and attention to detail.
Launch
We execute with precision and provide ongoing support to ensure your project achieves its full potential in the market.