Afra Capital is an independent, partner-owned, advisory firm raising capital for alternative investments. Their

brand identity

was created by us to communicate reliability and expertise; the result is a modern and minimalist visual language.

afra capital branding
Afra Capital Brand Guidelines
Afra Capital Brand Guidelines
Afra Capital Web Design on iPad
Afra Capital Web Design on iPad
Afra Capital Business Cards

Afra Capital has extensive experience in implementing market development strategies across a wide variety of investment management solutions. Work is completed carefully with each of their investment managers through a close understanding of their strategies and competitive advantages – 100% privately owned and engaging on a basis that is fully aligned with the clients.

We used the company’s straight forward approach as a basis for the development of their visual identity. With a minimalist and subtle, yet unique and worldly design, Afra Capital is represented appropriately.

Explore our other brand identity projects here: Phoenix Spree, SWSKI, Pythia, Funeral Directory, SelectX and Shoppercentre

Reactive deliver digital experiences. Our creative intelligence combined with technical expertise keeps business moving online.


Company values

Values are the set of guiding principles that drive your company forwards.

Brand personality

Your brand personality shapes the way people feel about your product or service.


What’s your competitive edge? What helps you stand out as a business?

Tone of voice

We help you work out how your brand identity communicates with your clients.


We start by asking some difficult questions that help us and you decide who you are as a business…and who your clients are such as

  • What is your mission statement?
  • What are your company values
  • What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
  • How do you differentiate yourself from your competitors?
  • What is your tone of voice (are you discreet or shouty, approachable or aloof?)

More services that you may be interested in…


We can turn your ideas into reality. If you think your existing logo design, brand identity or web design looks tired or out of date, then we can help to breathe life back into your company’s image.


With over 14 years experience in building websites and business & consumer applications means we have a range of options at our fingertips and the right people on board to deliver.


Around 20% of all UK purchases are made online. We are eCommerce experts so we can help you to set up your online shop to sell direct to customers.