Founded in 2017, Capricorn Private Investments now manage $3bn for a select group of families and institutional clients. Their business is rooted within an entrepreneurial family background.
Duration
6 weeks
Target audience
High-net-worth individuals, Entrepreneurs, Wealthy families
Sector
Technology
Our approach
Challenges
CPI clients serve a discerning target market of entrepreneurs, wealthy families and institutions. The website aligns with the clients’ expectations of quality and personal service. The design of the website is recognisable as being part of the Capricorn Group with a more contemporary twist.
Outcomes
Capricorn require the brand and website to look modern and innovative so in our colour choice we used the company dark green with restraint and combined it with light, neutral tones. We also used a more intense orange colour to help lift the design and give it a more contemporary vibe. A sharp sans-serif font lends the design a reassuring quality of trust & precision.
Dynamic animation combined with a clear brand visual helps emphasise CPI’s tailored approach to their clients.
Testimonial
”The website looks fantastic. It's just what we were looking for.
Capricorn Private Investments
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