Have you noticed that more and more people are using platforms like ChatGPT and others to search for information?
Have you thought about how you can optimise your website for ChatGPT? AEO or Answer Engine Optimisation is a growing trend in digital marketing. It is the process of improving your website to give the best answers to questions on platforms like ChatGPT and other AI tools. The goal is to optimise the content on your website so that when certain questions are asked on ChatGPT, it can use your text to provide an answer.
In this article we will guide you on how to optimise a website for ChatGPT. We will explain the best ways to improve your content so it can be easily found, understood and rank within AI tools like ChatGPT. Since more people are using ChatGPT to help find and choose service providers and products, it is important to optimise your website for it. Making your website work well with ChatGPT could help you reach potential clients or customers who rely on AI for their recommendations.
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Why optimise your website for ChatGPT?
People want information quickly and correctly, which is why answer engines are growing. AI chatbots and voice search assistants have made it easier to provide this kind of information fast. According to Demand Sage, as of April 2025, ChatGPT has almost 800 million weekly active users and about 122.6 million daily users. Website traffic data shows there were 4.5 billion visits in March 2025 alone. With so many people using ChatGPT to find answers and make choices, it is important for businesses to optimise their websites for AEO (Answer Engine Optimisation)
How AEO differs from traditional SEO?
Traditional SEO is about getting your website to show up for lots of different keywords. AEO (Answer Engine Optimisation) focuses on giving simple, clear answers to people’s questions. Instead of aiming to rank for lots of keywords, AEO helps your content appear in quick-answer spots like featured snippets or voice search results. Answer engines, like ChatGPT, are made to give quick and clear answers to what people are asking.
How to optimise your website for ChatGPT?
In this section, we will walk you through some simple best practices to help optimise your website for ChatGPT. These tips will make your site more user-friendly, improve its visibility and ensure ChatGPT can easily understand and interact with your content.
Get listed in top-ranked articles (and create your own)
ChatGPT’s recommendations often match the top list articles for the same keyword. That is why businesses should start here. One way to get on these lists is by paying directories like Clutch for better placement, though it can get pricey, especially in competitive fields. Another option is to create your own lists and use SEO to get them ranked higher in search results. Both strategies can help get your company recommended by ChatGPT.
Share your company’s successes
Sharing positive news about your company can increase the chances that ChatGPT will use that information when making recommendations. It also helps show ChatGPT that your company has a good reputation with your audience.
Examples of this kind of information include:
- Winning industry awards
- Being featured in industry reviews and lists
- Customer success stories or case studies
- Noteworthy milestones, such as reaching a certain number of customers or sales
- Articles mentioning your company’s year-over-year or quarterly growth
Make sure to share these achievements on your main social media profiles and highlight positive responses by interacting with them.
Get included in well-known directories and databases
Getting listed in popular directories and databases is another way to increase your chances of being featured on ChatGPT. These directories are often trusted by both search engines and AI tools, making them a valuable source of information.
Add frequently asked questions (FAQs)
Adding a Frequently Asked Questions (FAQ) section to your website and blog can be really helpful for AI tools like ChatGPT. You dont have to include one, but it can make your website better in a few important ways.
- Clear and simple answers: FAQs give clear and simple answers to the questions your readers often ask. When you keep the answers short and easy to understand, it helps AI find the right information and give people quick responses. Q&A formats are great for AI platforms because they mirror how people naturally ask and answer questions.
- Search engine snippet: A well-organised FAQ section can help your content showing up in search engine snippets. Google often takes answers from FAQ sections and displays them at the top, which can help more people find your site.
- AI can use your FAQ to respond: If someone asks ChatGPT a question about your topic and your FAQ section has a clear answer, ChatGPT might use that answer to reply, especially if the information is easy to understand and fits the question.
- Organic search: A FAQ section also lets you use more keywords, especially longer ones that are more specific. These types of words can bring the right people to your website, even if fewer people are searching for them, especially when AI tools are searching for detailed answers.
- Show your expertise: Answering common questions shows that you know what you are talking about. It helps your readers trust you but also shows to AI systems that you are a reliable source of information.
Structured content
When your business clearly explains what you do, where you are based and who you help, it is easier for ChatGPT to understand and recommend you. The more straightforward and specific your content is the better. Writing the way people actually talk, especially in a question-and-answer style also helps. It makes it easier for AI to pick up on what your business is about and match it with what someone’s looking for.
Use natural language
Write your content in a way that sounds natural and like you are having a casual conversation. When you search in ChatGPT, the language is more laid-back compared to regular search.
For example, instead of typing ‘best Italian restaurant in London’ you might ask, ‘What’s the best Italian restaurant in London?’ If you want to increase the chances of your business showing up in ChatGPT answers, try adding questions to your content that sound like how people really talk, like ‘Where can I get the best pizza in London?. That way, your business is more likely to come up when someone asks ChatGPT about something you offer.
Get more good reviews online
Online reviews are one of the easiest ways for tools like ChatGPT to understand what people think about a product or service. Some review sites carry more weight than others. Platforms like Clutch and TrustPilot tend to influence ChatGPT’s answers. While expert lists and ratings matter, real customer reviews can be just as important, especially when the product or service is meant for everyday people.
Improve your website’s ranking on Google
Domain authority (DA) is a score that shows how trusted and reliable a website is. The higher the score, the more likely it is that a website’s pages will show up at the top of search results. A higher DA can also increase the chances that ChatGPT will recommend your business, because it tells the AI that your site is trustworthy and useful. Google doesnt share the exact score, but tools like Ahrefs and Moz can give you a good idea of what your DA is.
The best way to raise your domain authority is by regularly posting high-quality content. Our research shows that websites that publish content at least once a week for a few months often see more traffic and a higher DA score. Also content that earns backlinks from trusted websites, especially those focused on research, works really well.
Conclusion – how to optimise your website for ChatGPT
The shift from traditional search engines makes us change how we approach SEO strategies. By making sure your content is clear, helpful and easy for AI to understand, you increase the chances that ChatGPT will mention your business or use your blog to answer people’s questions. Also, it is about working to improve how your company is seen by recommendation systems. This takes time, but the more trusted your website is and the more knowledgeable you are in your field, the more likely ChatGPT is to include you in its answers.
Get in touch with us today if you are looking for website redesign UK or building a brand new website. We would love to help!
