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Branding for Financial Services

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Reactive Graphics understands the intricate design needs of financial companies striving to project professionalism and credibility. Our specialised financial branding services are tailored to elevate your brand above the competition.

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Examples of branding in financial services

We specialise in creating bespoke branding solutions designed to cater to the unique needs of the financial sector. Our expertise in financial brand identity and web design is dedicated to drawing the interest of prominent corporations and high net worth individuals. Our expertise has been earned through years of experience, having completed many web and brand identity projects for private equity, investment management, venture capital and asset management companies. It’s this knowledge that makes us one of London’s top choices for providing web and branding for financial services.

The importance of branding in financial services

In the highly competitive landscape of financial services, branding is not just about logos and colours; it’s about trust, credibility, and differentiation. A strong brand sets you apart from competitors, instils confidence in clients, and communicates your values and expertise. In an industry where reputation is paramount, effective branding is non-negotiable.

We begin each financial branding project with a consultation period where we take time to understand how your business operates and who are your target market is. This gives us the details we need to design your financial website appropriately, keeping your client base in mind.

Featured Financial branding project

Blakeney is tech savvy and sophisticated and their new brand identity and website reflects this. This micro-site is lean on content but big on credibility. We made sure to keep the presentation minimal, with clean vector infographics used where necessary. As the website should primarily be used as a tool for referral, the design should instil confidence in users – our minimalist approach ensures that the user is not overloaded with information.

Frequently Asked Questions

Why is brand strategy important for financial services?

Brand strategy is vital for financial services as it defines how you want to be perceived by your target audience, communicates your unique value proposition, and builds trust and credibility in a highly competitive market.

How do you create a financial service brand?

Creating a financial service brand involves thorough market research, understanding your target audience, defining your brand values and personality, crafting a compelling brand identity, and consistently delivering on your brand promise.

How do you market a financial services firm?

Marketing a financial services firm requires a multi-faceted approach encompassing digital marketing, content marketing, thought leadership, networking, and strategic partnerships. Tailoring your marketing efforts to resonate with your target audience and communicating your expertise is key.

What are the 4 key elements of branding?

The four key elements of branding are brand identity (including logo, colours, and visual elements), brand positioning (how you differentiate yourself from competitors), brand messaging (communicating your value proposition), and brand experience (ensuring consistency across all touch points).

What other services do you offer?

Apart from branding for financial services, we offer a range of services including web design, web development, digital marketing, content creation, brand strategy consulting, and more. We tailor our services to meet the unique needs of each client, helping them achieve their business goals effectively.

Get in touch with us today to see how we can help kick-start your project.

“Thanks for all your work on the website. It looks really smart and is a huge improvement.”

Hosking Partners

Sam Trail

“Andrew and the web design team at Reactive have done a fantastic job at delivering the project scope in a timely manner and giving our website much improved credibility and structure. The work has been both professional and prompt, whilst extreme patience has been shown throughout the process as the project veered in different directions. An excellent and well-priced offering.”



“The team at Reactive Graphics are such a pleasure to work with and I was so fortunate to have found their web design agency online. The development of the RAK Art Foundation’s website was a smooth and easy process because Andrew was so easy to communicate with, was aware of exactly what was needed and because the team were so accommodating, friendly and knowledgable. The result was exactly what we wanted, a clean, efficient and informative website. Couldn’t have asked for more. Highly recommended!”



“We’re very pleased with the look of our new website, and would highly recommend using Reactive Graphics web design agency. Andrew & Ben have fully supported us through this journey, they are down to earth and have 100% delivered to our expectations. We feel fully supported by them moving fowards, a fantastic service – THANK YOU!”

Kelly Spearman


“Reactive Graphics designed and implemented an excellent website for the Trans Crisis project. Toby and Andrew demonstrated a very clear understanding of our requirements for a professional website that was also user friendly and visually attractive. We were impressed by their creativity, flexibility and the great service they provided. We are very please with the website and recommend their web design company to anyone requiring a creative and reliable web developer.”

K. Patel

London School of Economics (LSE)

“Reactive Graphics have been working with us for over a year and their team are a pleasure to work with. Providing great and efficient service and always able to lend a hand with any technical difficulties.”

Sherilyn Leanne


“I work in the marketing team for Citibase and we hired Reactive Graphics, a local London web design company,  to design, build and launch a new website design for our company in August this year. Not only was it delivered on time and in a very professional and helpful manner, but Andrew and his team have always been on hand to resolve any small queries/adjustments we have thrown at them. They have also been exceptionally flexible in meeting the ever changing requirements of our CEO and we very much look forward to working with them again on future projects.”

Jon Burnell


“We were looking for a London web design company and Andrew Cox from Reactive Graphics has created a great logo, website and wonderful book covers for Holland Park Press. He and the Reactive Graphics team have done an excellent job by adding more features to our website and keeping our online business up and running.”

Bernadette Jansen op de Haar

Holland Park Press

“Reactive Graphics are a highly competent, responsive and knowledgable digital agency and nothing is too much trouble for Andrew and his team! We’ve just finished a brilliant web design/development project and will be continuing to work with them on an ongoing basis.”

Nicola Ambler

TOWER Cold Chain Solutions

“Great service, designed my website showcasing illustration work for various clients. They were good communicators, understood my brief and kept me updated. The new site is very slick and easy to use. Very happy with the final product and have received fantastic feedback from clients.”

Katy Jackson

Happy Apple Design

“The team at Reactive Graphics are such a pleasure to work with and I was so fortunate to have found them online. The development of the RAK Art Foundation’s website was a smooth and easy process because Andrew was so easy to communicate with, was aware of exactly what was needed and because the team were so accommodating, friendly and knowledgable. The result was exactly what we wanted, a clean, efficient and informative website. Couldn’t have asked for more. Highly recommended!”

Yasmin Sharabi

RAK Art Foundation

“Very reliable and transparent service. I highly recommend Reactive Graphics!”

Cristina Abriani


“Reactive Graphics have always looked after SelectX well. We recently rejuvenated our website: great collaboration, service and end result.”

Peter Maynard


“We worked with Reactive Graphics to design our brand identity and build our web site for Afra Capital and also another private equity venture I was involved in at the time. Reactive’s team communicated well throughout the process. They are creative, resourceful and capable of working to strict guidelines when necessary. I would recommend them without hesitation.”

Paulo de Priore

Afra Capital

“The team at Reactive Graphics have been superb at helping our company realise it’s Re-Branding goal. Reactive have taken us through the process at a pace that suited our company, capturing our initial thoughts and helping to shape these into a smart, professional, effective marketing package…We are now live and the feedback has all been positive – Thank you Reactive Graphics you have been A-MAZ-ING.”

Linda Moloney

Labatt Construction

“They have been very helpful on working on my web design London printshop requirements. My website takes online orders and payments and Reactive has done a great job in understanding my needs. When projects go live they are very responsive in answering my queries quickly and efficiently. I would definitely recommend them.”

Mark Had


“We’ve been very impressed with the service we’ve received from Andrew and Ben at Reactive Graphics. We were looking to rejuvenate our company web design after 7 years and they were highly recommended to us. They were both easy to communicate with throughout the process and kept me informed of progress, offering advice and were always responsive to any questions we had. We are delighted with their work and would highly recommend the company.”

Jo Wade

“I’ve worked with Reactive for many years for our London web design requirements and have found them to be very responsive to our changing needs and very professional in their manner. I would recommend Reactive Graphics without hesitation as they are very reliable and a pleasure to work with.”

Susan Quirke


What we do

Brand Identity

Brand identity

We are experts at building the right image for your business to ensure potential customers choose you over your competitors.

Illustration web designer

Web Design

We have been providing web design London services for over 19 years. We can take your business concept from idea to reality.

illustration for web development

Web Development

We build websites and applications using the latest technologies that work hard, achieve results, and generate a return on investment.

We work across multiple sectors