Phoenix Spree

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Phoenix Spree is a long term investor in the mid-market segment of the German residential property market. Approached to create Phoenix’s brand identity , the result is a timeless and functional design across all touch points.

We pride ourselves in being able to work across a number of disciplines from corporate brands to lifestyle & interiors, ecommerce, media & communications and many more.

Phoenix Spree brand identity
brand identity stylesheet
phoenix spree brand identity

Phoenix’s business model aims to balance the needs of their key stakeholder groups by working in partnership with their customers and owners to make a positive contribution to living standards and the environment in areas where their properties are located. This business strategy inspired us to create a brand identity which communicates these values. As the company operates in Berlin, Germany, but has an international outlook, we developed a timeless and classic, yet modern visual language, which can be integrated into various sectors of the business.

Phoenix-Spree - Business Cards
Phoenix Spree letter brand identity

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4 key components of your brand identity

Company values

Values are the set of guiding principles that drive your company forwards.

Brand personality

Your brand personality shapes the way people feel about your product or service.

Unique selling point

What’s your competitive edge? What helps you stand out as a business?

Tone of voice

We help you work out how your brand identity communicates with your clients.

How we build your brand

We start by asking some difficult questions that help us and you decide who you are as a business…and who your clients are such as


  • What is your mission statement?
  • What are your company values
  • What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
  • How do you differentiate yourself from your competitors?
  • What is your tone of voice (are you discreet or shouty, approachable or aloof?)

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