Phoenix Spree is a long term investor in the mid-market segment of the German residential property market. Approached to create Phoenix’s brand identity, the result is a timeless and functional design across all touch points.
Phoenix’s business model aims to balance the needs of their key stakeholder groups by working in partnership with their customers and owners to make a positive contribution to living standards and the environment in areas where their properties are located. This business strategy inspired us to create a brand identity which communicates these values. As the company operates in Berlin, Germany, but has an international outlook, we developed a timeless and classic, yet modern visual language, which can be integrated into various sectors of the business.