Established in 1905, the National Association of Funeral Directors (NAFD) represents the interests of the entire spectrum of funeral directing businesses. We designed a

brand identity

to visualise both professionalism and compassion.

funeral directory logo brand identity
funeral directory corporate identity
funeral directory brand identity
funeral directroy ipad blue corporate identity
funeral directory brand identity iphone

The National Association of Funeral Directors (NAFD) includes over 4,000 UK funeral homes, providing a high quality of service to give peace of mind at a distressing time. Throughout the process of developing this brand identity, our main objective was to create a personal and warm design. As the organisation of a funeral is often an emotional and demanding time for the bereaved, we avoided using dark and heavy colours and fonts.

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