Any business knows their customers always come first. It doesn’t matter whether you are a big corporation or a small shop, a business is only as good as its ability to keep its customers happy.
For businesses that rely on their websites to drum up business, it is important to give customers at least some of the things they want to see in a website. We have broken those things down into 4 things your website needs that your customers want to see.
Customers want to see Contact Information
Many customers visit the websites of businesses to get in touch with them. From the very first page, it should be clear how customers can contact you. Showing a physical location, even one that no one will visit, comforts a customer that your business is real and legitimate.
Whether you share the contact information for your business and customer service team on every page in the footer or set up a designated space for it, make sure it’s there. Also, make sure you offer multiple contact options, including phone calls and emails.
With email addresses, you can embed a link on the page that when a customer interacts with it, their preferred web client or app opens up a new email. The same can be done for phone numbers, chat services and more.
Use CTA Buttons to tell your customers what to do next
You’re probably not a marketing expert, whatever the case might be, you still probably understand the importance of a call to action.
Customers want signs or buttons in order to act, be it “Buy now” or “Sign up for our newsletter” or “Click here for more information”. When you include buttons like these, you are directly telling your customers what they can do next.
However, don’t completely litter your site or design with them, use 2-3 of them on one page and make them clear and accessible. Call attention to what it is you want your customers to do – whether that’s buying a product, reaching out for more information or simply signing up for a newsletter.
Testimonials and Feedback
You can shout to the whole wide web that you’re the best brand in existence, but no one is going to believe a word you say unless you provide proof. That’s where adding testimonials and feedback come into the picture.
You can also want to share and allow third-party feedback like customer reviews, recommendations and testimonials. Setup a process that allows all customers and clients you come into contact with to share their experiences. Then encourage them to do so for others to see.
Client lists are especially important if your customers are businesses. If you’ve you got some big-name customers, people will want to see that. But make sure you get approval from those you list as clients.
If you earned an award or label, especially from a prestigious organisation – show it off!
Seamless and Responsive Navigation
Have you ever seen a website that works wonderful on desktop but falls to pieces when you visit from a mobile device? There’s nothing that can kill a website’s performance like poor navigation. Nothing is as frustrating as coming to a website with a clear intention to do something and then getting lost in a maze of irrelevant pages.
Make sure the experience is seamless and efficient no matter what platform your users choose to browse on. Unless your whole website consists of a single page, you will need to give the visitors to your website a way to navigate it. Every website usually has menus that help users get from the front page to the information they are seeking. Including a good search bar is also an option.
If you have a large menu or multiple sub-menu’s, it might be a good idea to have it collapse on mobile until it’s needed. A good website is responsive and will adapt according to the resolution and screen size of the device you’re browsing from.
If you want to keep your customers happy, then your website needs to incorporate all of these 4 things. All visitors to your website will be expecting to see contact information, CTA buttons, proof of your expertise and seamless, responsive navigation which is imperative.