SWSKI are a high end ski clothing and accessories company based in south west London. The new

brand identity

needed to instil confidence and appeal to the lifestyle aspirations of affluent Londoners.

brand identity landscape
ski brand identity cover image
ski shop window logo

SWSKI are launching a new shop with a new brand identity in the autumn of 2020 selling ski clothing and accessories. We helped them to create this new brand identity that reflects the sophisticated contemporary feel required to cater for the ski equipment needs and lifestyle aspirations of affluent Londoners.

ski branding shopping bag
ski-clothing-tag-brand-identity
ski-clothing-tag
SKI landscape

Reactive deliver digital experiences. Our creative intelligence combined with technical expertise keeps business moving online.

At Reactive we make sure that your company is never overlooked. To achieve this we are experts at building the right image for your business to ensure potential customers choose you over your competitors. A strong brand identity will help you make the right emotional connection with your clients.

4 KEY COMPONENTS OF YOUR BRAND IDENTITY INCLUDE:

Company values

Values are the set of guiding principles that drive your company forwards.

Brand personality

Your brand personality shapes the way people feel about your product or service.

UNIQUE SELLING POINT

What’s your competitive edge? What helps you stand out as a business?

Tone of voice

We help you work out how your brand identity communicates with your clients.

HOW WE BUILD YOUR BRAND

We start by asking some difficult questions that help us and you decide who you are as a business…and who your clients are such as

  • What is your mission statement?
  • What are your company values
  • What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
  • How do you differentiate yourself from your competitors?
  • What is your tone of voice (are you discreet or shouty, approachable or aloof?)

More services that you may be interested in…

WEB DESIGN

We can turn your ideas into reality. If you think your existing logo design, brand identity or web design looks tired or out of date, then we can help to breathe life back into your company’s image.

DEVELOPMENT

With over 14 years experience in building websites and business & consumer applications means we have a range of options at our fingertips and the right people on board to deliver.

ECOMMERCE

Around 20% of all UK purchases are made online. We are eCommerce experts so we can help you to set up your online shop to sell direct to customers.