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SelectX is a financial consultancy firm specialising in life and disability insurance underwriting. They formulate underwriting policy and help their clients create technology-based processes to deliver results for customers and other stakeholders.
We pride ourselves in being able to work across a number of disciplines from corporate brands to lifestyle & interiors, ecommerce, media & communications and many more.
SelectX has the core values of responsibility and expertise as a consultancy firm that specialises in life and disability insurance underwriting. They challenge while upholding the essential principles of life and disability risk management.
We used the company’s wealth of experience and unique fresh perspective to create a brand identity that reflects their strategic approach in helping clients create technology-based processes to deliver results.
“Reactive Graphics have always looked after SelectX well. We recently rejuvenated our website: great collaboration, service and end result.”
Peter Maynard | Managing Director
Reactive deliver digital experiences. Our creative intelligence combined with technical expertise keeps business moving online.
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At Reactive we make sure that your company is never overlooked. To achieve this we are experts at building the right image for your business to ensure potential customers choose you over your competitors. A strong brand identity will help you make the right emotional connection with your clients.
4 key components of your brand identity include:
Company values
Values are the set of guiding principles that drive your company forwards.
Brand personality
Your brand personality shapes the way people feel about your product or service.
Unique selling point
What’s your competitive edge? What helps you stand out as a business?
Tone of voice
We help you work out how your brand identity communicates with your clients.
How we build your brand
We start by asking some difficult questions that help us and you decide who you are as a business…and who your clients are such as
- What is your mission statement?
- What are your company values
- What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
- How do you differentiate yourself from your competitors?
- What is your tone of voice (are you discreet or shouty, approachable or aloof?)
More services that you may be interested in…
Ecommerce
Around 20% of all UK purchases are made online. We can help you to set up your web design London online shop to sell direct to customers.
Related projects
Tasked with re-designing and modernising an existing web design for London based financial company Kreos Capital, we created a web site design that breathed a new sense of maturity into the company's online presence. The revised web site design is bolder focussing more on the company's achievements enabling their client work and accreditation to speak for itself.
Kreos Capital
WordPress web design
Blakeney is a sophisticated financial firm. They required a London web design company to design a discreet user interface targeting their discerning client base. We made sure to keep the presentation minimal & refined, with clean vector infographics used where necessary.
Blakeney Management
Brand identity & web design
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